What are producer tickets? 

While most West End theatre tickets sell out quickly, a handful of seats are often held back for last-minute use by the show’s producers. These highly sought-after seats are known as Producer theatre tickets or “producer’s seats.” For example, at MAMMA MIA!, they’re cheekily referred to as Benny and Björn’s seats. In short, these are some of the best seats in the house, reserved in case a producer wants to attend on the night.

What does a producer do?

But what exactly does a theatre producer do? A theatrical producer is the driving force behind a production; responsible for securing the script, hiring the director, raising investment, managing the budget, and overseeing marketing. Producers often have the final say on major casting decisions and are key to turning a show into a runaway success (or, sometimes, a costly flop). Legendary producer Cameron Mackintosh, for instance, still takes an active role in Les Misérables decades after its premiere.

The Producers

Those searching for ‘Producer theatre tickets’ often come across the show The Producers itself, appropriately named, since it tells the story of two Broadway producers who hatch a scheme to make money from a guaranteed flop. Their plan backfires when the show becomes a hit! Adapted by Mel Brooks and Thomas Meehan from Brooks’ 1968 film, the musical became a sensation, winning a record-breaking 12 Tony Awards in its original Broadway run with Nathan Lane and Matthew Broderick. The show later inspired a 2005 film and was staged in London at the Theatre Royal Drury Lane from 2004–2007, starring Lee Evans, and Leigh Zimmerman before embarking on a UK tour.

Following a sold-out run at the Menier Chocolate Factory, the current adaptation plays at the Garrick Theatre from 30 August 2025 to 21 February 2026, starring Olivier Award nominees Andy Nyman and Marc Antolin. This laugh-out-loud comedy is one of Broadway’s most celebrated musicals, and West End audiences now have the chance to experience it live.